• The growing demand for information requests led to the development of a new portal;
• More information and greater focus on the core business of the Porto-based company;
• More fluid and intuitive navigation in the various areas of the website;

 

THE RACING FACTORY launched, on the 31st of March, a new online portal with a renewed image and an even more dynamic structure than the previous one.

The previous website already had four years of existence, so the company’s strategy for 2023, which reinforces the commitment to compete and develop European and Iberian sports programs, revealed the need to be closer to our customers and partners with more fluid and quickly available information.

Miguel Ribeiro, head of marketing and communication at THE RACING FACTORY, highlights “the need to have an online presence completely in line with the team’s high standards and results, especially when our long-term plans involve a greater internationalization of the company as a key strategy,” as a response to the increase in demands from the European market as well as those of other regions.

The brand-new website gathers the main information about the company, the team, and the available services. At the same time, the technology used facilitates future upgrades that are already foreseen in the strategic plan, such as the future online store, as well as strengthens the connection with customers and the general public making the relationship much more intuitive through the use of comments, reviews, testimonials, targeted content, blog, among others.

We invite all Motorsport lovers, as well as all Internet users, to visit our website and get to know the latest news from the “Champion’s Factory”!